Privacy Policy

Our Privacy Policy explains what information we collect, why we collect it, and how we use that information. The bottom line is that your privacy matters to us.
When you share information with soFetch Concepts LLC, for example by creating a profile, inviting friends to join, or uploading your clothing and accessories to share, we store that information so that we can better connect you with friends in your sharing network and be able to deliver more relevant search results for items you're looking for.


We collect information to provide better services to all of our users - from figuring out what items you most frequently borrow and lend, to understanding the size and range of your friend networks, and more complex things like which ads you may find most useful in the future as we sign up advertisers, and what kinds of items and brands may be most appealing to you when we are suggesting advertising and vendor partner purchases in the future.

Information you give us

Our app requires you to register for a soFetch account. When you do, we'll ask for your picture, name, email address, and telephone number. We will ask for details around the items you add to your closet profile (picture, item type, color, brand, size and occasion). We ask to access your iPhone contacts in order to invite friends to download the app and become part of your closet network. We also collect information about how you use the app, such as your search queries, favorite items and borrowing history. We also collect information on how long you are using the app and how often.

Unique application numbers

Certain services include a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to soFetch when you install or uninstall that service or when that service periodically contacts our servers, such as for automatic updates.


We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect soFetch and our users. We will also use this information to offer you tailored content - like giving you more relevant search results and advertising.

We will display your picture and name or other information that identifies you to other soFetch users when you are searching for friends, or returning/receiving items. We may also use your email address to inform you about our services, such as letting you know about upcoming features, or contacting you to participate in a survey or give feedback on the app.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.


We do not share individual, personal information with companies, organizations and individuals outside of soFetch unless one of the following circumstances applies below.

With your consent

We will share personal information with companies, organizations or individuals outside of soFetch when we have your consent to do so, through an opt-in email or by other means within the app.

For external processing

We provide personal information to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.

For legal reasons

We will share personal information with companies, organizations or individuals outside of soFetch if we have a good faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
Meet any applicable law, regulation, legal process or enforceable governmental request,
Enforce applicable Terms of Service, including investigation of potential violations,
Detect, prevent, or otherwise address fraud, security or technical issues,
Protect against harm to the rights, property or safety of soFetch, our users, or the public as required or permitted by law.

We may share non-personally identifiable information publicly and with our partners - like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

If soFetch is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes in the app, and if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.